A few weeks ago we announced the app: Draw Something. The app
developed by OMGPOP’s, a company
of Dan Porter, has 10 days after launch 1.2 million downloads and after 5
weeks the game has been downloaded 20million times! To compare, this are more users than popular apps like
Foursquare (3-year-old) and Instagram (1.5-year-old) have. Draw Something is
one of the fastest growing mobile apps of all time.
Porter used a little bit of paid marketing to
promote the app at launch. He also advertised it on OMGPOP. Both initiatives
resulted in the first 40.000 downloads. When the app hit 100.000 users,
word of mouth marketing took over and downloads exploded. Users attracted
friends by posting pictures to Instagram
and Twitter
and downloads started pouring in. "It's user generated content people want
to share," says Porter of the phenomenon. "No one goes on
Twitter and says, 'Look how many cows are on my farm.' But people are going on
Twitter and saying, 'Look at this drawing, it's cracking me up.'"
Of the 20 million downloads, Porter says 12
million are active users. It is the number one app in 79 countries. Users have
produced more than 1 billion drawings. On March 11, 3.000 Draw Something
pictures were being made per second. Porter says part of the genius behind his
app is that it requires two people to play.
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